3. Video Gets Ranked Higher
If you’re working on your company’s SEO, you’ll find that corporate videos will help you to get higher results in search engines. You might have noticed that when you make a search on Google, any video that even slightly matches your results will end up near the top of results.
That’s because search engines know that consumers want to see videos. With the technology that automatically generates subtitles, search engines also use subtitles to find matching videos.
Customers will be able to find you and your products easier if you have professional and engaging video content created.
4. Brand Awareness Will Grow
When you use those important advertising emotions like shock, laughter, love, or empathy, your message creates a strong impression. Create a thought-provoking message and you’ll suddenly be on the map in a new way.
If people are new to your company, a corporate video that holds strong emotional content will stick with consumers. They’ll associate your company with that emotion and remember your name.
Brand awareness is hard to create. By creating strong and relevant corporate video, your brand awareness will rise.
5. Convert New Clients
A sales pitch or a website has to do more “telling” than it can rely on “showing.” When you can show your products and services in action, you can turn a sceptical customer into a believer.
Even seeing that you’ve created a video puts confidence into the minds of potential clients. Having it prominently featured on your website or your landing page will keep customers engaged.
6. Video Brings Returns
Most media’s return on investment rate is middling at best. A corporate video allows you to create a long-lasting campaign. Making space in your budget for a video allows you to create something that can describe your company to clients for years to come.
With the increased ad possibilities offered by streaming services, you can even find ways to make extra money with your videos. If you create a series of useful and instructive corporate videos, you could actually make money from videos.