10 Benefits of Corporate Video Production
Several tech research companies estimate that video will comprise over 80% of all internet traffic by the year 2021.
With just about every social media channel now offering video options and most services offering automatic subtitles, it’s never been easier to share videos. A corporate video could be the missing piece of your marketing puzzle this year.
Content marketing is changing as the internet shifts. Instead of the typical dry infomercial style videos of the past, companies such as Vibrant Media Productions create useful content that audiences are hungry for. By sharing information, responding to trending content, or creating instructional videos for how to use products, companies are getting consumers to follow them.
Rather than having to chase down customers, great corporate video content will get customers to follow you. Here are 10 reasons why your company needs professional corporate video production.
1. Consumers Pause For Videos
Autoplaying subtitled videos on social media get users to slow their scrolling. As mentioned above, the traffic for videos has never been higher. If you’re creating and posting videos, you’re creating a worthwhile slowdown in the daily deluge of content feeds.
2. Shares Will Be Huge
Social media channels recommend you include images with any kind of post. They’ve also discovered that videos get shared more on social media than any other kind of marketing strategy.
If you focus on creating strong corporate video content that resonates with your audience, it’ll be easy to get shares. Have a video created that includes sincere and emotional content. When viewers can connect to a post in an emotional way, they remember it longer and are more likely to pass it on to their network.
Having videos on your website makes you 75% more likely to keep the traffic you get for more than a few seconds. If you’re going to spend money to get traffic, make sure you can keep it with a great corporate video.
Orlando Corporate Video Production – Sample Videos
3. Video Gets Ranked Higher
If you’re working on your company’s SEO, you’ll find that corporate videos will help you to get higher results in search engines. You might have noticed that when you make a search on Google, any video that even slightly matches your results will end up near the top of results.
That’s because search engines know that consumers want to see videos. With the technology that automatically generates subtitles, search engines also use subtitles to find matching videos.
Customers will be able to find you and your products easier if you have professional and engaging video content created.
4. Brand Awareness Will Grow
When you use those important advertising emotions like shock, laughter, love, or empathy, your message creates a strong impression. Create a thought-provoking message and you’ll suddenly be on the map in a new way.
If people are new to your company, a corporate video that holds strong emotional content will stick with consumers. They’ll associate your company with that emotion and remember your name.
Brand awareness is hard to create. By creating strong and relevant corporate video, your brand awareness will rise.
5. Convert New Clients
A sales pitch or a website has to do more “telling” than it can rely on “showing.” When you can show your products and services in action, you can turn a sceptical customer into a believer.
Even seeing that you’ve created a video puts confidence into the minds of potential clients. Having it prominently featured on your website or your landing page will keep customers engaged.
6. Video Brings Returns
Most media’s return on investment rate is middling at best. A corporate video allows you to create a long-lasting campaign. Making space in your budget for a video allows you to create something that can describe your company to clients for years to come.
With the increased ad possibilities offered by streaming services, you can even find ways to make extra money with your videos. If you create a series of useful and instructive corporate videos, you could actually make money from videos.
7. Mobile Means Video
As mobile traffic has definitively surpassed desktop usage, social media and streaming sites have made sure to prioritize the quality of video on mobile. When you post a video for your company, you’ll be in your customers’ pockets.
Videos are watched regularly during morning commutes, during breaks, and everywhere in-between. A great video sticks with consumers because you’ve managed to make them laugh while they’re taking a break from a busy day.
8. Share Who You Are
One of the biggest trends in tech is creating organic traffic and an organic audience. By creating a strong video, you can tell your customers who you are and connect in a real way.
Rather than having a canned sales pitch, you can use your corporate videos to show your customers that your company is populated with personalities. Don’t be afraid to be sincere. Customers will respond.
9. Make a Call To Action
If you’ve got an important promotion coming up or something time sensitive to say, creating a video can underscore that point. Your call to action can be as simple as getting your customers to buy your product. A video gives you a little bit of extra muscle in that pitch.
A great video can motivate your customers to act urgently. Once you’ve given them reasons why they need your services or help them understand more about your company.
10. A Corporate Video Connects Deeper
Creating a strong video will help you to connect on a deeper level than any other type of marketing tactic. Static images or printed ads don’t feel interactive in the same way a video does. You can tell an important story with a strong enough video.
Your Next Move
Are you ready to get started on corporate video production for your company? If so, contact us today for tips on how to best prepare your company to be on camera. Let’s take this next step together!
