Through his charm and entrepreneurial spirit, founder Jack Holloway grew a small bar and package store on the corner of North Orange Avenue and Wall Street into a chain of over a hundred liquor shops that sprawl across Florida.
Standing at the helm of this empire are Jack’s grandsons Charles Bailes III (Chairman and CEO) and Jess Bailes (Executive Vice President).
It’s clear that business acumen runs in the Holloway bloodline. That’s why it was an honor to collaborate with them on two promotional videos this holiday season that aired on multiple major TV networks, Hulu, Twitch, and as sponsored ads.
They had a plan in place, but were in search of an experienced video production company in Florida to help bring their idea to life. Vibrant Media Productions was eager to accept the challenge.
In just two days of shooting, Vibrant’s 7-person on-site production team managed to capture all of the footage needed to produce two successful holiday-themed commercials.
Clever marketing strategies are always integral to any businesses’ success, but never is this truer than during the holiday season. Shoppers are poised to spend their hard-earned dollars on gifts for friends and family.
As this seasonal consumer spending potential increases, it’s important to capture the attention of any would-be buyers. With over 85 years of success under its belt, ABC Fine Wine & Spirits is well-versed in intricacies of holiday marketing.
Rather than children unwrapping toys, the video featured adults opening gifted liquor bottles placed under the Christmas tree. Using the storyboard ABC Fine Wine & Spirits had provided, our experienced video production team helped fully flesh out their concept.
The first video was centered around the idea of kids excited to open their Christmas gifts, but with a twist.
Our director worked closely with the talent provided to bring this idea to life. By incorporating the latest equipment, including multiple cameras, dynamic lighting systems, and a motorized slider, we were able to produce a video that was viewed hundreds of thousands of times online and even aired on major networks like ABC and Fox.
Continuing the holiday theme, the second video’s concept featured musically-gifted talent sourced from Disney Casting.
In this commercial, ABC’s caroling team helped a customer find the right wine and spirits that she needed for the holiday.
To add authenticity to the project, Vibrant shot on-location in an actual ABC Fine Wine & Spirits store in Disney Springs.
This meant that we could only capture our footage when the aisles and store were empty. To achieve this, we worked overnight from 6pm-2am to get the perfect footage for our client.