Alternative Ways To Use Video For Your Business

Many companies are already enjoying the countless benefits of using videos to drive sales. Everything from product videos, to video testimonials, allow businesses to strengthen their sales funnel and drive sales. Today we are looking at alternative ways to use videos to help grow sales.

Content summary or teaser videos:

These types of videos are an excellent way of taking traditional content like blog posts or white papers and distilling them down for busy audiences. They can be used to highlight key points and takeaways in a short and concise manner.

Content summary videos are effective for one simple reason — most people would opt to watch a video rather than to read text content. Average consumers are 4 times more likely to watch a video than read an article on a topic they are interested in. Even professionals and decision makers prefer video over text. Close to sixty percent of business executives would rather watch a video than read a whitepaper.

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.

We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency – Rob Booker LIVE

“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.

I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”

Behind the Scenes Video from ABC Companies Commercial Shoot

Maria IorioMarketing Director – ABC Companies

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.

As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”

Video Testimonial Interview from Jed

Jed AyersCMO of IGEL Technology – IGEL Technology

“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.

I would recommend this production studio to anyone for projects great or small.”

Mary MadingProject Manager – Mitsubishi Hitachi Power Systems

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.

Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”

Vincent E. BonazzoliPrincipal – Family Estate Planning Law Group

“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.

Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

Amber JenkinsPartner & Executive Producer – Snap Productions

“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”

Jeremy CabalonaCreator Development Strategist at Twitter – Twitter, Inc.

“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”

Monica PepicelliSenior Marketing Director – Blue Prism, Ltd.

“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”

Joe SabatiniOwner – Festivals of Speed (Luxury Motorsports and Lifestyle)

Content Teaser Videos

Content teaser videos, when properly made, will pique the interest of the audience, and make them want to read the blog post or whitepaper that the video exalts. In other words, the teaser video funnels a larger audience towards the traditional content that contains all the information that you are trying to convey. These videos are great for sharing, posting on social media, and email marketing, from where they can draw large audiences.

There is an art to making an effective content summary or teaser video if the intention is to get viewers to read the related content after watching the video. The teaser video needs to be brief, to highlight the key point of its source content, and to cultivate a fascination in the viewers about the topic under discussion so as to make them desire to know more.

If there are any celebrated speakers who will be attending, your video producers can take advantage of their celebrity by splicing footage of inspiring moments in their past webinars/seminars into the promotional video. Video marketing experts also recommend that you make a series of the promotional videos instead of just one and that you release them one by one strategically in the months and weeks preceding the actual event in order to build excitement.

Webinar & Seminar Promotional Videos:

Whether your company is hosting a webinar or a seminar, videos are a great way to give potential attendees a glimpse of what will be covered and what to expect. You can work with a production company to create brief videos that give overviews of the actual events. You can use the promotional videos to introduce the guest speakers, mention the topics that will be discussed, describe activities that attendees may be required to do, and in the case of seminars, inform attendees about what items they may need to bring along.

These videos can be placed on registration pages and generate interest for your upcoming Webinar/seminar. Their purpose is to create excitement around the events they are promoting. Towards that end, they should provide basic information that leaves the audience wanting to know more. A dynamically produced call-to-action (CTA) is a perfect way to end your video!

Product Update Videos:

These videos are great for updating existing customers on new features for existing products/services or revisions. You can work with a video production company to shoot a brief video where you explain what features you have added to your products, why those features are important, how customers can use the features, and the cost implications of those features (if any).

Startups and other companies these days prefer to launch products as soon as they are commercially viable, even before all the possible features have been included. Customers purchase such products/services with the understanding that they are still a work in progress. If your company uses this kind of business model, you have a responsibility to your customers to put out a product update video every time you add a feature to your product so that they are aware of the progress that you are making.

Video Testimonial Sample:

Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality branded content that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video production strategy started!