We are incredibly honored to continue working with Aqua Leisure, a company specializing in inflatables for pools, towables, and more with over 50 years in the industry. Overall we have done 10+ shoots across Florida and have worked with hundreds of products and models in the process.
Our first shoot with them, however, offered us an interesting set of challenges to overcome. Not only did we need to capture footage on land, water, and air, but we also had to secure both on-and-off-screen talent. Here’s how we did it.
They needed a team capable of showcasing the products’ features in an appealing way that would help increase their market footprint.
Over the course of the project, we collaborated with Aqua Leisure on a comprehensive marketing solution which included print photography, video, and exclusive content to be distributed through Costco, Walmart, and Amazon.
Filming outdoors is always extremely dependent on the weather conditions. Clouds, precipitation, and chilly temperatures, especially during an aquatic shoot, can all get in the way of securing the perfect footage for our clients. Because of the nature of this project, we wanted to make sure that we captured as much material as possible while conditions were optimal.
Over a period of two temperate days, we worked nearly non-stop from 7:30 AM to sunset to make sure that the maximum amount of content for Aqua Leisure was recorded.
During the first shoot, we were able to capture footage that was later pared down and curated into 12 individual videos.
The majority of this content encapsulated what Aqua Leisure calls its Luxury Lounge Collection and highlighted 6 individual towables that will be featured exclusively through Costco’s marketing channels.
Additionally, we were able to edit a behind-the-scenes (BTS) video as well as one encompassing Aqua Leisure’s overall branding.
Film from the second day of shooting produced a total of 6 videos and 1 photo spread. Much of what was captured was compiled into another overall brand video as well as an additional BTS showreel. Lastly, because of Aqua Leisure’s limited brand assets, the photos taken by our team were used to fill their brand book.
To conquer this shoot from land, water, and air, we sent an 8-person crew armed with the latest video, photo, and drone equipment.
The project demanded dynamic marine footage, so it was critical to employ several high-speed boats helmed by extremely adept captains. Additionally, models were needed to occupy the towable crafts.
We also needed models to occupy the towable crafts. By leveraging our local connections, and working closely with talent agnecies, we were able find the talent needed both behind the wheel and in front of the camera.
Following our planned productions, we had a wealth of content ready to edit and distribute.