They needed a team capable of showcasing the products’ features in an appealing way that would help increase their market footprint.
Over the course of the project, we collaborated with Aqua Pro on a comprehensive marketing solution which included print photography, video, and exclusive content to be distributed through Costco, Walmart, and Amazon.
Filming outdoors is always extremely dependent on the weather conditions. Clouds, precipitation, and chilly temperatures, especially during an aquatic shoot, can all get in the way of securing the perfect footage for our clients. Because of the nature of this project, we wanted to make sure that we captured as much material as possible while conditions were optimal.
Over a period of two temperate days, we worked nearly non-stop from 7:30 AM to sunset to make sure that the maximum amount of content for Aqua Pro was recorded.
During the first shoot, we were able to capture footage that was later pared down and curated into 8 individual videos.
The majority of this content encapsulated what Aqua Pro calls its Luxury Lounge Collection and highlighted 6 individual towables that will be featured exclusively through Costco’s marketing channels.
Additionally, we were able to edit a behind-the-scenes (BTS) video as well as one encompassing Aqua Pro’s overall branding.
Film from the second day of shooting produced a total of 3 videos and 1 photo spread. Much of what was captured was compiled into another overall brand video as well as an additional BTS showreel. Lastly, because of Aqua Pro’s limited brand assets, the photos taken by our team were used to fill their brand book.
The project demanded dynamic marine footage, so it was critical to employ several high-speed boats helmed by extremely adept captains. Additionally, models were needed to occupy the towable crafts.
We were able to use our connections to the local area to find several extremely gracious volunteers while also working closely with Slate Modeling agency to procure additional men and women to appear in the videos.
After two packed production days, we had a wealth of dynamic content ready to edit and distribute.