What Makes Excellent Branded Video Content

Branded video content refers to video content that’s sponsored by a particular brand, and although informative, educational, and entertaining, at its core, it’s meant to market that brand. Branded videos aren’t excessively overt about the fact that they are selling a brand or product. Instead, they give contextual relevance to a brand.

Branded video content is a great way for companies to connect with consumers with relevant content that adds value to their lives while familiarizing them with the company’s brand. The genius of this type of video is that it raises the profile of your brand in the mind of your audience without making them feel as though you are forcing a product down their throat. For this reason, branded video content is a uniquely effective brand building tool.

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Defining characteristics of branded video content:

The defining characteristic of branded video content is that it’s consumer-focused. These videos should genuinely offer compelling content that’s beneficial to the audience but still should steer the audience towards the sponsoring brand. People watch online videos because they want to be inspired, to be immersed in a compelling story, to be entertained, or even to learn how to do something.

To understand how a consumer-focused video can help build trust and drive sales, let’s take the example of a company that sells house paint. Their target audience could be people who want to repaint their homes. The brand could sponsor videos that offer useful tips on how to paint, guides on how to select paint colors, and what painting trends are fashionable. By offering the consumer information that is actionable, you get them to trust you, so that when you recommend a given brand or product, they’ll seriously consider buying it.

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During an unforeseen challenge in the middle of a seemingly normal project, the Vibrant team performed with the utmost professionalism and found creative solutions to our ever-changing issues. The quality of the final product is second to none and towers above the competition. A true first-class experience.”

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To succeed in a competitive online world, your branded video content should be entertaining. There are many ways to ensure that your videos are entertaining; you can hire professional videographers, partner with celebrities or social media stars, or choose topics that are captivating.

In the end, consumers prefer brands with which they can form an emotional connection, and entertaining branded video content helps foster that emotional connection.

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With branded video content, most audiences are looking for originality and authenticity, so the worst thing you can be is derivative. If you sponsor branded content that vaguely resembles something that was put out by a rival brand, it won’t go unnoticed, and consumers will punish you for it.

Your branded content should be original, unique and insightful. Originality is about finding new ways to solve existing problems. If your branded video content comes across as original, people will associate your brand with innovation and creativity, and they’ll be more interested in finding out more about your products and services.

Branded Content Video Sample

Recent marketing research (Forbes) shows that an increasing number of young consumers (especially millennials and later generations) connect emotionally with brands that care about certain social issues, so more brands are now producing branded video content with social messages.

For example, a lot of young consumers like brands that promote environmental sustainability and healthy living, so if you produce videos with such themes, many consumers will have a more positive view of your brand. However, you should try to avoid producing videos with social messages about issues that are divisive because you may inadvertently end up alienating some members of your target demographic.

One thing you need to understand is that trends on the internet change pretty fast. Fads come and go in a matter of weeks (even days). The last thing you want is to be putting out content on a topic that is “so yesterday”.

To stay relevant, you can go through social media threads to find out what sort of questions your audience is asking, and what the new trends are in relation to the niche of your brand.

When producing branded video content, you need to make sure that your content is topical and relevant. To achieve that, make sure that you understand your audience and their interests. Find out what kind of videos they like and what topics they find interesting. We’re recognized as a top Video Production Company on DesignRush’ – which has been an excellent resource for top industry trends for us.

If you want to ensure that you have quality branded video content, you should hire a professional production company such as Orlando video production company, Vibrant Media Productions to produce it for you.