3 Reasons Why Your Business Needs To Be Utilizing Video Advertising

In the digital age, every company should be utilizing web video and TV advertising to increase brand awareness and to market its products and services. These days, people consume video content in lots of different ways, so if you want your video adverts to reach a large audience, you have to make use of both traditional and digital advertisement avenues.

The best Orlando video marketing strategy for a company is to advertise both online and on TV. Since many companies are already investing in corporate video production, any company that doesn’t do the same risks losing out. Here are 3 reasons why companies need to utilize both web video advertising and traditional TV advertising.

Web video advertising & traditional TV advertising have tremendous reach

Did you know that more than 3 quarters of all internet traffic is video based? The fact is that people love watching videos. Recent stats show that the average adult in the US spends close to 6 hours watching videos (either on TV or online). Thanks to mobile devices such as smartphones and tablets, consumers can watch videos anywhere and at any time.

For companies looking to advertise through video content, the potential audience is now bigger than it has ever been. Companies can now create targeted or sponsored video advertisements that can reach millions of people in a matter of hours.

There has been much talk about traditional TV advertising being on the decline, but the fact remains that it is still one of the most effective advertisement platforms. Research indicates that many people still take the time to watch advertising. The best option for companies right now is to use a combined video advertising strategy (i.e. to advertise both on TV and online) in order to reach the largest possible audience.

“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.

Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.

As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”

Video Testimonial Interview from Jed

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.

We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.

I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”

 
Behind the Scenes Video from ABC Companies Commercial Shoot

“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.

I would recommend this production studio to anyone for projects great or small.”

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.

Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”

“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”

“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”

“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”

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Videos have been shown to hold the audience’s attention for longer compared to other formats.

Engagement is key when it comes to marketing. The more engaging your marketing content is, the more effective it is as a marketing tool. Research shows that of all the types of content out there, video content is by far the most engaging. Video content holds the attention of the audience for much longer, and it conveys more information in less time compared to other formats (including text, images, infographics, audio, etc.). As humans, we engage better with video content because our brains are designed to retain visual content.

Corporate Video Production Florida

A recent study revealed that on average, we remember 80 percent of what we watch and only 10 percent of what we read. So, for a company looking to advertise to potential consumers, it’s worthwhile to invest in corporate video production. While it may cost more to create a professional web video advert or to purchase ad time on television, you can be assured that your consumers will better engage with your content through high-quality video advertisements and promotions.

For both web video and TV advertising, companies can target specific audiences to optimize the effectiveness of their video marketing campaigns. For decades, TV marketers have been able to target viewers based on factors such as age, geographical location, gender, economic affluence etc. Nielsen has been providing marketing insights based on the programs that people like to watch. Companies can use targeted advertising to ensure that their TV adverts reach large numbers of people within their preferred demographics.

Targeted Video Advertising:

Targeted advertising is much more sophisticated when it comes to web video adverts. While targeted advertising on TV is limited to general demographic information, consumers on the internet can be targeted based on psychographic information. Tech companies are able to target consumers based on their interests, opinions, values, lifestyle choices, attitudes, and personalities. These tech companies use data such as purchase history, browser history, and credit card activity to determine what products certain consumers are likely to be interested in.

Although there has been some debate on the ethical implications of using psychographic information in targeted advertising (especially where it pertains to privacy issues), the practice is now a norm, and every company is taking advantage. If you advertise online (e.g. on YouTube), you can be assured that your video adverts will be seen for the most part by people who actually have an interest in your product.

Corporate Video Example:

Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality corporate and business videos that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video marketing strategy started!

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