Obtaining The Best Talent For Your Company With “Culture Videos”

The success of a company depends on the kind of talent it can attract. If you have creative, intelligent, and hardworking employees, your business is more likely to thrive. One question that many business owners and HR managers wrestle with all the time is: How can we attract top talent into our company? The type of talent you attract depends on the perception that prospective employees have towards your company.

If the public views your company positively, the most skilled people will be lining up at your front door looking for jobs. If there’s a wide-spread negative public perception towards your company, the best and brightest will avoid you like the plague.

VMP - company culture video shoot florida

Industrial Video Production Orlando Florida

Shaping Public Perception:

The good news is that companies have the power to shape public perception towards them through the use of company culture videos. You can easily employ a professional video production company to create company culture videos that are guaranteed to attract top talent.

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.

As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”

Video Testimonial Interview from Jed

Jed AyersCMO of IGEL Technology–IGEL Technology

“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.

I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”

Behind the Scenes Video from ABC Companies Commercial Shoot

Maria IorioMarketing Director–ABC Companies

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.

We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency –Rob Booker LIVE

“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.

I would recommend this production studio to anyone for projects great or small.”

Mary MadingProject Manager–Mitsubishi Hitachi Power Systems

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.

Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”

Vincent E. BonazzoliPrincipal–Family Estate Planning Law Group

“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.

Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

Amber JenkinsPartner & Executive Producer–Snap Productions

“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”

Jeremy CabalonaCreator Development Strategist at Twitter–Twitter, Inc.

“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”

Monica PepicelliSenior Marketing Director–Blue Prism, Ltd.

“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”

Joe SabatiniOwner–Festivals of Speed (Luxury Motorsports and Lifestyle)

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A well-produced company culture video that also serves as a recruitment video should explain the on-boarding process of the company in detail. It should tell prospective employees how to apply for jobs, and what to expect when they come to the company. To help explain the on-boarding process, B-roll footage of different parts of the company should be used.

Professional video production companies (such as VMP) use B-roll footage to give visual context to an interview or a monologue that would otherwise come across as drab. Explaining the on-boarding process of a company while showcasing it has the effect of familiarizing potential recruits with the ins and outs of the company. By giving them an insider look at the company, you are providing them with the information they need to decide whether or not working for you is a good fit for them.

To make a great company culture video you have to identify the best parts of your company and showcase them. Highly skilled production companies will be able to tell you which area on your company premises will look best on camera, and what kind of video footage will capture the attention of your audience.

A company culture video has to be carefully choreographed to present the best face of the company, so when making one, you are better off working with a professional Orlando video production company that understands how optics works. You also want people to see what’s new and hip about your company, as well as any features that make your company unique.

Company Event Video Sample

Company Culture Video Sample

The team at VMP knows exactly how to showcase the best aspects of your company’s culture. Usually, there has to be a great underlying story to the whole video. The story should be told not just from the point of view of upper management, but also from the perspective of average employees.

A dynamic company culture video strikes the delicate balance between showing the fun side of a company and emphasizing the importance of a great work ethic. It’s necessary to showcase the awesome culture of the company in order to indicate to potential recruits that your company is a family that welcomes talented people irrespective of their backgrounds and cultural differences.

A company culture video should indicate to prospective hires that your company cherishes and rewards excellence. If your company has won an award or any kind of recognition, however big or small, don’t shy away from highlighting it in your culture video. Company culture videos should include highlight interviews where employees and executives talk about recent achievements and awards, why those achievements are important, and what the company is doing to build upon past accomplishments.

Talented people are always interested in working for companies that strive to be better. Spotlighting excellence is also a way of showing prospects that your company is better than its competitors.

Company events perfectly encapsulate the culture of your company, and they provide a lot of material that professional videographers can work with when creating a company culture video. Events such as conventions, trade fairs, team-building exercises, seminars, press conferences, product launches, and CSR activities provide a chance for companies to showcase their most positive aspects, and footage from such events is exactly what you need to entice talented people into joining a company.

During your company’s next corporate event, hire a production company to shoot as much footage as possible. You’ll get a lot of use out of the footage; it can be used as B-roll in company culture videos as well as in other types of corporate videos.

If you want to ensure that you have a dynamic company culture video, you should hire a professional production company such as Orlando video production company, Vibrant Media Productions to fully produce it for you.