Why Companies Should Utilize Professional Training Videos

Training videos are company videos that can be used to teach employees new skills to make them more effective at their jobs. All jobs evolve with time because of improvements in technology or changing standard practices in various industries, which makes it necessary for employers to refresh their employees’ skills.

Training videos can also be used to teach new hires how things work around the office. There are many advantages of using professionally produced training videos as opposed to setting aside blocks of time to organize and facilitate live training events.

So, should your company invest in professionally produced training videos? Well, here are some of the benefits that your organization may stand to reap if you choose to hire a professional video production company to create training videos.

The first advantage of using training videos is that they provide a visual and comprehensive way of reaching people without the expense and travel time of a live training session. This essentially means that they are more cost effective. To understand this point, think of 2 organizations that want to train employees across several branches on a given number of topics.

The organization that uses training videos will only have to shoot one video for each topic and email a link of the video to each of its branches, and let the branch manager use the video to train his/her staff. The organization that decides to organize live training sessions will have to pay for the travel costs of its trainers and to pay the trainers for every training session that they facilitate. In the end, you will have a much stronger ROI by utilizing professionally produced training videos.

Training videos have 24/7 accessibility. That has several implications for your organization. First, it means that you won’t have to inconvenience your staff by pulling them off their projects to attend a live training session.

All you have to do is make the video available to everyone (within an internal training video library) so that they can watch it when they have the time. The second implication is that employees are able to refer back to the video in case they have forgotten something, or they need clarification on certain points.

Training videos can be refreshed and customized as content changes. If there are a few minor additions to the procedures or the processes that are covered in the training video, you don’t have to start from scratch or to create a new video. All you have to do reach out to your video production company of choice to edit the video and to splice in a bit of footage with the new information. That means that training videos can be used for years to come before they have to be replaced.

Training videos can help an individual learn at their own pace. The fact is that people learn at different paces, and that is a key consideration that companies fail to address when they organize live training sessions. Employees are more likely to internalize new skills if they have a copy of the training video with them, and they go through the video at their own pace, on their own free time.

If you insist on using live training sessions, only a small fraction of your staff will get the message that you are trying to pass across, and that’s hardly good enough for a company that wants to maximize employee productivity by improving their skills.

New employees can be trained more quickly using training videos. If you organize a live training session every time you hire new employees, you are going to waste a lot of time doing that because companies hire new staff all the time. When you hire new people, all you have to do is give or show them a copy of the training video, and they are good to go. You can give new hires a link to your internal database of training videos on day one, but it would take you a few days to mobilize a live training session.

“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.

I would recommend this production studio to anyone for projects great or small.”

Mary MadingProject Manager–Mitsubishi Hitachi Power Systems

“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”

Monica PepicelliSenior Marketing Director–Blue Prism, Ltd.

“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.

I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”

Behind the Scenes Video from ABC Companies Commercial Shoot

Maria IorioMarketing Director–ABC Companies

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.

As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”

Video Testimonial Interview from Jed

Jed AyersCMO of IGEL Technology–IGEL Technology

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.

We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency –Rob Booker LIVE

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.

Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”

Vincent E. BonazzoliPrincipal–Family Estate Planning Law Group

“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.

Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

Amber JenkinsPartner & Executive Producer–Snap Productions

“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”

Jeremy CabalonaCreator Development Strategist at Twitter–Twitter, Inc.

“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”

Joe SabatiniOwner–Festivals of Speed (Luxury Motorsports and Lifestyle)

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Training Video Sample – BlueBird Turf

Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality company training videos that are easy to follow, entertaining and have high viewership retention. Contact us today for more information on how you can get your company training video strategy started!