You are probably already familiar with some of the advantages of having a high-quality corporate video. No matter what industry you are in, professionally produced videos are very effective when it comes to conveying meaningful information. Here are 5 things that great corporate videos accomplish.
Get to the point
A great corporate video doesn’t have to be short, but brevity doesn’t hurt, especially if you are planning on posting it on the internet or your social media pages. When you come up with a script for the video (or get assistance from a video production company), you should go through it a few more times to remove all the extra words that only fluff out the script.
You have to consider the end use of your video when deciding how long it’s going to be. Corporate videos that are shared internally at work or during conferences can be longer, but if the video is to be shared on social media, you have to understand that people’s attention spans on such platforms are very low, so you want to pack all your information in a video that is no more than a few minutes long.
Highlight customer pain points
One of the best ways to get the customers’ attention (especially in branding and marketing corporate videos) is to highlight the customers’ pain points. Pain points are specific issues or problems that your customers are experiencing. Customers tend to have a wide range of pain points, but you should try to focus on the pain points that apply to the majority of your customers. You can then present your product or service as the perfect solution to those problems.
Pain points may also vary depending on the industry that you are in, but they shouldn’t be too difficult to identify. You can carry out market research and survey to find out what problems your prospective customer are facing, and what you can do to fix them.
Build to a strong Call to Action
Your corporate videos should always have a strong call to action (CTA). For the CTA to be strong, you have to build towards it throughout the video. Your viewers need to feel as though your CTA is the natural next step after watching your video and not something that seems to come out of nowhere. You have to use words that provoke enthusiasm in your audience because people are more likely to respond to your CTA if they find it exciting. You also have to explain what your viewers stand to gain when they answer your CTA. If you are asking them to click a link or to subscribe to a service, make sure they know how it benefits them, as opposed to benefiting you.
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“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.
Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”
“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.
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Ensure it’s visually compelling
The more visually compelling your corporate video is, the more the audience is going to pay attention to it, so you have to spare no expense when it comes to making the video visually compelling. Make sure that you hire a reputable professional video production company to help ensure that your video has a high production quality to begin with.
It’s always a good idea to invest in high-quality video production, for cinematic footage, professional sound, and proper lighting to name a few benefits. Nowadays, people have very high expectations when it comes to the quality of the videos that they watch, and if they think your corporate video is of poor quality, they will assume that your brand is also subpar — the better your videos, the better the public perception of your brand.
Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality corporate videos that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video production strategy started!
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