People Trust Customer Reviews
Wait, are customer reviews even worth investing in? Do people even care what others say about a product or service?
Customer testimonials will influence buying decisions over general advertising. This is because 84% of people trust online reviews as much as a friend’s recommendation. All of your traditional ads might not charm them, but a review from a fellow customer will work wonders.
Here’s how this works:
Most people assume that every advertisement only aims to make them purchase a product or service. On one hand, that statement is true, but it also means most customers fail to realize that the advertisement is telling the truth.
What if your business really offers the best in the field? What if you indeed offer big discounts for the first 100 customers? People won’t see the truth because they only focus on your intent of converting them into paying customers.
However, it all changes when they hear the same information from someone else, a customer who paid money and got what you advertised. That testimonial serves as proof of your word.
Videos Showcase Professional Quality
One of the best characteristics of well-produced video testimonials is that they give your company a much higher level of professionalism.
Professional video quality helps you stay ahead of your competition. Their site might have the usual blog content and their marketing campaign relies on typical written posts with stock photos.
Customers tend to flock to companies that show their prestige. Professionalism in this way forms a bond and trust that no other content can emulate.
This is why you need professional Orlando Video Production services.
Instead of going the DIY route, which will only net you amateur results, it’s best to rely on the experts who can help you produce high-quality videos. They are genuine, ensuring viewers believe what the person in the video says, but also showcase the level of professionalism and quality your company goes for.