You should come up with a campaign based on what it is that you wish to accomplish through your videos. If you want to sell a certain product, your campaign should target the different parts of your audience in a way that they are likely to respond to. Sometimes, if your product is meant for more than a single demographic, you may have to come up with multiple marketing videos, each directed towards a specific subset of your audience. .
You also need to have well-defined goals for each of your campaigns. The campaign goals for specific videos will depend on whether they are meant for lead generation, branding purposes, to publicize upcoming sales, or for other functions. The idea is that you aren’t just churning out videos and putting them up online. For each video you make, there is a specific message you want to deliver to specific viewers, at a specific time, in order to get them to take specific actions. Your campaign strategy should include a well-spaced timeline for the release of the videos.