Empower Brands:
Captivating wide-audiences on a national level for multiple rebranding campaigns with award winning projects
Brand Anthem & Commercials successfully delivered & have been effectively marketed nationally
Empower Brands, a world-class franchise platform made up of ten brands spanning hundreds of locations and surpassing $1B in sales, came to Vibrant to revitalize its video content strategy.
Wallaby Windows and Bumble Roofing, two franchisees under Empower Brands, needed to showcase its new image after a recent company-wide relaunch. The goal was to highlight both companies for their dedication to customers, the value of its products, and the easy installation process for each.
- Industry-leading franchise platform nationally
- Over $1B in sales
- Offers franchise opportunities nationally for multiple companies in portfolio
- 10+ brands with hundreds of locations spanning North America
Objectives
- Launch a national rebranding campaigns for two brands to accelerate their growth and company image
- Provide Filming Locations To Client With Specific Layouts/Styles
- Efficiently manage production spanning several days and various locations across Florida, overseeing the direction of talented actors.
- Create unique content for online ads, brand recognition, and general marketing (video/photos)
- Build up an evergreen databank of company media assets that can be repurposed for different platforms
- Utilize premium video/photo content to showcase company values, customer service and installation processes
Services
- Pre-Production & Creative Direction
- Storyboarding & Script Development
- Custom 3D Character Animation for Bumble Roofing “Beeodore”
- Social Media/Marketing Content (cutdown versions, etc.)
- On-location productions supported by our dedicated production crews.
- Custom Lighting Setups Pre-Planned For An Array Of Scenes on each shoot
- Directing & Managing Professional Talent On Sets
- In Studio Production With Talent (Teleprompter)
- Full Service Editing With Assigned Project Manager & Editing Teams (color grading, sound design, etc.)
Pre-Production
The Empower Brands team came to Vibrant with several ideas of what they wanted for their videos. With the help of the VMP production team, a collaboration began to narrow in on the specific scopes of the projects to deliver exactly what they wanted.
Once the overall ideas were settled, the Vibrant team got to work on creating storyboards to capture the shots and storylines needed for each of the branding videos. This helped organize the shooting schedules to ensure everything would be captured efficiently on time and on-budget.
On Location Production
Each new brand video for Wallaby Windows and Bumble Roofing required detailed on-location shoot days, full creative storyboards, and day-of scheduling and coordination. The Vibrant team was able to deliver the best experience possible experience and results
Even Hurricane Nicole couldn’t stop Vibrant from delivering an incredible experience to Wallaby Windows. Our dedicated crew braved the stormy weather in Melbourne, FL, racing against the clock to capture every shot on the extensive storyboards.
In Studio
Vibrant also worked the Empower Brands team to an in-studio shoot day (at Vibrant’s HQ) to finish all final pickup shots needed for the explainer videos.
This allowed us to capture all the final pickup shots required for the explainer videos, ensuring that we achieved the precise look and feel they desired to bring their content to completion.
“The project came out amazing, it has really amplified and brought our marketing to another level. We both were on the same page with creative through post production and they got some really amazing footage on the shoots.
The whole process was streamlined and the production couldn’t have been easier. Their creativity really made the project fun and it’s going to elevate both of our brands, significantly.”
Final Deliverables
Wallaby Windows and Bumble Roofing came to Vibrant Media Productions with a very clear goal: to create high-production branding videos to relaunch their brands nationally.
With the new video content, the both companies were given a clear, consolidated message to continue their expansion across more franchises nationally and also gain name recognition with new customers.
Simultaneous to the video production process, the Vibrant team captured commercial level still images to be used across Wallaby’s social media, print, and various marketing platforms.
With the new video/photo content, the company’s branding has a clear, consolidated message to continue their expansion with more franchises in different cities and also gain name recognition with new customers.
Award Winning Florida Video Production & Photography Company
