To continue their expansion efforts, FFP contracted Vibrant Media Productions (VMP) with several goals in mind.
They intended to highlight their brand-new space and instrumentation with compelling video, incorporate dynamic photography into a fresh brand book, and rebrand their business in a way that would attract more clients and potential employees – all while having a measurable return on their investment.
To begin undertaking this project, we planned out the multi-day shoots with our specialized team of video and photo professionals. During the planning phase, it was important for us to collaborate with the FFP staff to ensure that their voice and brand mission of “real, simple, better” was a part of the creative process.
Multiple video and photo shoots were taken from conception to launch in a short period of time and were received incredibly well by the team at FFP, who expressed their utmost satisfaction with our work.
For nearly seventy years, Florida Food Products (FFP) has been curating locally sourced agriculture to produce specialty ingredients for a broad range of markets. Founded by WWII veteran Alexander “Jerry” Brown in 1954, the Florida-based fruit business was rooted in orange-juice concentrate, as one might expect. FFP quickly branched into tangential markets, which included citrus-pellet and pulp manufacturing as well as orange-oil production.
The company’s growth continued for decades, and even adapted to consecutive winter freezes in the 1980s, which were catastrophic for orange crops. By shifting to other markets, such as aloe-vera and freeze-dried powders, and pioneering research into vegetable juice concentrates, FFP was able to use this challenging situation as a catalyst for further growth and diversification. This ingenuity paid dividends, as FFP is now positioned as one of Florida’s top purveyors of natural, domestically sourced, clean-label ingredients that today’s consumer demands.
During the tail end of our production process, we had an opportunity to speak with FFP’s CEO, Jim Holdrieth. During our conversation, Jim described his frictionless experience working with us and highlighted the ease with which the entire process played out.
“Our experience has been tremendous. The crew here and the way that they set up the production has been great. They kind of put you at ease. The way that they go about the conversation…a conversation, not a production…which is really what you want it to come off as when you’re trying to put something out there for people to really understand who you are. I’ve got nothing but high remarks for the team at Vibrant and would work with them again in a heartbeat.”
Recently we completed a project for FFP that was focused on one of their main crops, celery.
Our team was tasked with producing a dynamic video that focused on this process from starting with raw material to the end product. We utilized soundbites from a previously captured interview and transformed it into a powerful marketing/overview piece.
For nearly a decade, Vibrant Media Productions has worked with a myriad of different businesses, both in size and industry. We are honored to have earned the trust of our clients who have graced us with more than 175 Google-verified 5-star reviews.
We are eager to list your business among the many others who have enjoyed boosted SEO, increased brand awareness, and a measurable ROI through our visual media solutions.
Get a free consultation today by reaching out to [email protected] or using the form below.
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