Secondly, have the clients tell the story of their experience during the time they worked with your business, or used your products and services. If they dealt directly with your staff, have them talk about how well those interactions went. If there were procedures and process that had to be followed, have them talk about the steps they had to take. The point here is to indicate to the potential clients that they should expect to have a positive and smooth experience working with your company.
Finally, have your clients talk about the end result of working with your company. Let them talk about the benefits they received, how your products and services affected their lives etc.