Having a client mention real tangible results if possible
It’s always better to use real results, and any tangible proof that a client may have. Potential customers trust client testimonial videos but that trust can be increased if there is proof to back up the claims. If possible, have the clients showcase real tangible results and have them explain how those results can be attributed to your business. This sort of proof is especially important if you have B2B clients. If you provide products or services to other businesses, they are going to need to see empirical data proving any claims made in the testimonial video.
The experienced team at Vibrant Media Productions specializes in producing various types of client testimonial videos to be used on platforms such as Company Websites, Facebook, Instagram, Twitter, etc.