Videos are a highly important tool when it comes to recruitment. Not only for attracting quality candidates, but also for persuading them once a company has a candidate in mind. In fact, a recruitment video can increase your online visibility among talented candidates who are hunting for jobs, and as a result, your company can get more great applicants to pick from.
A recruitment video also helps make sure that the people who apply for the job fit within your company culture because only those who like the video will apply. In the grand scheme of things, it can save you a lot of time and money while ensuring you hire the perfect person for the job.