Increase Sales with Orlando Video Production

Can sales really be increased with video production? Since the rise of the internet, companies, and businesses have been wrestling with this question. Many have tried to weigh the costs and benefits of video production against other types of content.

The simple answer to this question is YES. Video production can indeed increase sales. However, factors such as the quality of video production, and the content environment of the video (where it’s posted), have a bearing on its effectiveness when it comes to driving sales. Here are 3 reasons why every company should invest in video production.

Videos help inform potential customers in a way that other mediums can’t.

Videos are superior to other mediums when it comes to passing across information to potential clients. The main reason for this is that videos incorporate all other mediums, and engage more senses than other types of content.
Videos make use of visual, auditory and text content, which makes them very effective when it comes to relaying information.

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.

As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”

Video Testimonial Interview from Jed

Jed AyersCMO of IGEL Technology–IGEL Technology

“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.

I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”

Behind the Scenes Video from ABC Companies Commercial Shoot

Maria IorioMarketing Director–ABC Companies

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.

We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency –Rob Booker LIVE

“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.

I would recommend this production studio to anyone for projects great or small.”

Mary MadingProject Manager–Mitsubishi Hitachi Power Systems

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.

Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”

Vincent E. BonazzoliPrincipal–Family Estate Planning Law Group

“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.

Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

Amber JenkinsPartner & Executive Producer–Snap Productions

“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”

Jeremy CabalonaCreator Development Strategist at Twitter–Twitter, Inc.

“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”

Monica PepicelliSenior Marketing Director–Blue Prism, Ltd.

“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”

Joe SabatiniOwner–Festivals of Speed (Luxury Motorsports and Lifestyle)

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Videos also tend to be more compelling and they are better than other mediums when it comes to inciting people to take action. That’s because of all the mediums out there, videos are the only one that’s perceived by the human brain as an authentic interaction. Viewers are naturally more receptive to ideas from a presenter in a video than other mediums because of nonverbal communication.

It’s said that most of our communication is done nonverbally, so mediums like text and images are woefully inadequate compared to video because they lack nonverbal cues. When you read an article, you rely on the writer’s diction and punctuation to understand their tone, but with video, you never have to guess.

Videos hold attention longer, convey more information in a shorter period of time, and can be more memorable

Scientists believe that the brain processes visuals 60 thousand times faster than text. This explains why videos can convey more information in shorter periods than other forms of content. Since our brains are more engaged when watching videos, we tend to pay attention for much longer (this explains why we find it easier to binge watch an entire season of a TV show than to read a single chapter of a book).

With a well-made video, you can pack all the information you need to pass across in just of few minutes of footage. Videos are also efficient because they can incorporate visual aids (charts, graphics etc.) which can help condense complex information into simple concepts to facilitate easier understanding. A professionally produced video can be the sharpest tool in any company’s marketing arsenal.

Company Event Video Sample

All these types of videos can ultimately contribute to increased sales for your company. If you choose to make any type of company video, ensure to you hire professional video producers such as Orlando, FL based company, Vibrant Media Productions. They can create ultra high-quality videos that are entertaining, attention-grabbing, and effective in convincing customers to take the required action.

Video Sample – VR Experience Event (Nomadic)

Videos are also more memorable than other types of content. Our brains retain 95% of what we watch and only 10% of what we read. Because of this, investing in video production enables companies to gain more brand recognition, and to increase their sales and customer loyalty. More people are turning to videos and companies have not caught up in terms of producing enough.

Thanks to high-speed internet and portable devices, people are watching more videos, and consumers are basing more of their purchase decisions on the videos that they watch. YouTube is visited by more than a billion unique users every month. Videos are shared 12 times more than text and links, and potential customers are 96% more likely to click on introductory emails which include videos. Simply put, people love videos. Online marketing experts have noticed these trends, and they are encouraging their clients to invest more in video production in order to stay competitive in the online marketplace.

Companies have not caught up in terms of producing enough videos for their prospective customers. Many companies still think of video production as an unnecessary expense that they can forgo. This is a big mistake; your company can easily get left behind if you don’t get with the times. There are many types of videos that you can use to market your company, including; company culture videos, product videos, testimonials, explainer videos, event videos, and promotional videos.