Full Video Concept, Script and Creative Developed by Vibrant for the "We Go Beyond" Campaign
A business’ success is inextricably linked to its branding. Put simply, if they don’t know you, they won’t use you. That’s why properly capturing a company’s essence on film is so essential.
Vibrant Media Production’s recent project with Metrohm, an international analytical equipment manufacturer, demonstrates the importance of amplifying your brand in a way that resonates.
- Internationally active producer of precision instruments for chemical analysis
- Global market leader in analytical instruments
- Headquartered in Herisau, Switzerland
- Founded in 1943 with subsidiaries in over 80 countries
- 2000+ employees worldwide
Objectives
- Concept a creative brand commercial that helps “humanize” Metrohm to it’s current customer base and future clients
- Create multiple pieces of content and evergreen brand assets
- Direct multiple non professional actors through a complex day of production
Services
- Pre-Production & Creative Concepting
- Script Writing
- On Location Production with full crew covering comprehensive shot list/storyboard
- Full post-production editing
- Commercial Photography
- Voiceover Talent Sourcing and Directing
- Hair & Makeup for non-professional talent (employees)
A Tale of Collaboration (pre-production)
Vibrant’s journey with Metrohm began with a unique challenge – there was no script to follow, only a shared vision of “humanizing” the Metrohm brand. We worked closely with Metrohm’s marketing team, conceptualizing every aspect of the project through multiple conversations, emails, visual references and more.
Our primary focus was to portray the company as more than just a corporate entity. We wanted to create compelling video that put the people behind Metrohm at the forefront. To achieve this, Vibrant wrote a full script for the project in-house, incorporating Metrohm’s invaluable feedback to ensure it aligned with their brand vision.
Behind The Scenes:
Plotting out All the Beats
Vibrant’s expertise in video production came to the forefront during the project’s pre-production phase. By meticulously storyboarding the video’s concept, we ensured that every frame served a purpose in conveying the Metrohm story. This type of detailed planning was useful not only in plotting out the video’s structure, but also in capturing its necessary footage.
What good is a finely tuned script without the right voice to read it? Vibrant was happy to provide the value-added service of sourcing the perfect voiceover artist to relay Metrohm’s essence and values.
Before the cameras started rolling, Vibrant executed meticulous planning that extended to the production and site visits. This precision allowed us to maximize available time efficiently. Lighting placements and per-room shot setups were carefully considered, enabling an active filming style that optimized every moment of the shoot.
Crafting Timeless Content for Any Audience, Anywhere
Given Metrohm’s international presence, it was crucial to produce a video that not only highlighted their brand identity, but also resonated with a global audience. Vibrant leveraged its production experience to transcend geographical boundaries and stylistically adapt to an eclectic audience.
Additionally, this internationally accessible content is more than just a one-time affair – it’s an evergreen piece perfectly suited for future use. Whether it’s shorter versions for different platforms or adaptations for evolving marketing strategies, this video is designed to stand the test of time.
Our Greatest Achievement Is Client Satisfaction
After wrapping our long, but rewarding day of shooting, we were humbled by the feedback we received from Metrohm. Katharina Palmer, Director of Brand & Communications at Metrohm, spoke with us about her experience working with Vibrant:
Maximizing Efficiency; Minimizing Disruption
One of the most remarkable achievements of the project was how Vibrant condensed what would typically be a full two-day shoot into one. By starting early (before sunrise) and having every shot pre-planned, our team of ten professionals achieved the seemingly impossible. In a testament to our dedication, some closing exterior and drone shots were captured the evening before.
Vibrant’s success in accelerating production was due to split crews, double the gear, and a keen eye for pre-planned shots and lighting. The result was a time-efficient shoot that minimized business disruption for Metrohm.
The Metrohm project was a bold endeavor that brilliantly showcased Vibrant Media Productions’ ability to “go beyond” conventional commercial video production.
By emphasizing creative collaboration, meticulous planning, and an unwavering commitment to excellence, Vibrant was able to provide Metrohm with compelling content befitting a company of their stature.
Let us do the same for you.
No matter the size or scope of your business, we can create a visual media package that truly delivers results. Reach out to us today for a free consultation.
Experience the Vibrant Difference: Elevate Your Business with Dynamic Video Content
Award Winning Florida Video Production & Photography Company
