It Seems Counterintuitive, But There May Be No Better Time to Advertise Than Now

Readjusting to any tumultuous situation can be difficult, but in the resilient, it often reveals hidden strengths that were yet undiscovered.

One needs only look to the past for examples of how companies used adversity to their advantage. Orlando video production company, VMP, offers a unique way to keep the lines of communication open between business and consumer to maintain a share of the brand real-estate that you’ve worked so hard to build.

If history has taught us anything, it’s that panic is not a strategy.

A recent Forbes Article looks back at economic weak points over the past century. Their data show that businesses who continued to advertise during an economic recession earned increased sales, sometimes even years after the crisis came to a halt. The article sites many studies, including one from advertising executive Roland S. Vaile, which tracked 200 companies through the 1923 recession.

The article maintains that Vaile’s report, which was included in the April, 1927 issue of the Harvard Business Review, found that:

“Companies that had continued to advertise during the economic downturn were 20% ahead of where they had been before the recession, while companies that had reduced advertising were still in the recession, 7% below their 1920 levels.”

4 Time-Tested Reasons to Advertise Now

  1.  As the advertising budgets of other companies diminishes, fewer ads appear on the market, giving your message more room to be noticed.
  2. Maintaining a steady flow of advertisement will keep your business top-of-mind, making customers more likely to purchase your product or service once normalcy returns.
  3. Continuing to advertise through adversity projects an aura of strength and hardiness that increases consumer confidence in your brand.
  4. Economic recessions often result in reduced ad costs, creating a buyer’s market.
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In short, there has never been a more critical time than now to produce personalized video messaging for your partners and clients. Keeping communication open is not just possible, it’s necessary.

Robin Sharma, speaking along Apple co-founder Steve Wozniak

For two decades, world-class speaker and internationally renowned bestselling author, Robin Sharma, has helped guide many corporations through differing degrees of economic uncertainty. In response to new obstacles, it’s understandable for businesses be more conservative in their marketing spend. However, when describing best practices for businesses to implement during a slowing economy,

“Recession is opportunity in wolf’s clothing.” 

To help you take advantage of this opportunity, we’ve adjusted our approach to better fit your company’s ever-changing needs. We are thankful to be in a unique position that enables us to remotely produce video content that will engage, inform and update your company and its clients during these uncertain times.

We can also work with a video recorded from your smartphone to create powerful messaging. Using this approach,  our talented post-production team will incorporate graphics, stock footage, music, and much more.

Remotely Produced Content Sample (Fath, Inc.)

Working with many global businesses over the years, we’ve seen first-hand how adversity forges strength, determination, and most important, compassion for others. At VMP, it is our goal to echo these ideals, especially now.

Together, we will emerge from this, stronger than ever!

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