Vibrant Media Productions filmed 8 high-level interviews for the NYSE in one day of shooting. As is the standard for each of our clients, it was imperative that the quality of our video production served to highlight and enhance, not detract from, the client’s brand identity.
Being centuries old, the NYSE has a long and storied legacy to represent, and we were eager for the challenge.
We began the shoot early in the morning in a sunlit atrium. Light shining through the glass-paned ceiling helped illuminate the interviewer and his subject throughout the course of the day. To ensure a consistent product, we also built an on-location mobile studio which was comprised of lighting/audio equipment and three cameras.
To accommodate the shifting natural light throughout the day, the Vibrant Media team manually moved the entire studio several times over the course of the shoot.
The top-level interviews we produced featured the CEOs of energy-sector giants, including ConEdison Solutions, American Water, Dominion Energy, Aqua, Sothern Company, and Fortis.
These interviews were produced for a series called “Slice” that aired on Cheddar Business Network, a large online media outlet branded as “the voice of what’s next for forward thinkers.”
Founded early in America’s history, The New York Stock Exchange (NYSE) is headquartered in the Financial District of Lower Manhattan in New York City.
From its humble beginnings as a means for auctioning commodities like wheat and tobacco, the NYSE is now used by tech giants to help facilitate world-changing industry disruption.
It is by every measure the world’s largest stock exchange, boasting a market capitalization-or total value of all shares of every traded security-of over $26 trillion.
Since its inception, the NYSE has been inextricably linked to free-market capitalism, and remains as the single greatest source of capital generation for publicly listed companies.