Orlando Conference Video Production

A company that regularly attends industry conferences will enjoy a whole host of benefits. Attendance at conferences and trade shows will lead to increased brand awareness. It can help to cultivate new business relationships. It can help when it comes to finding highly targeted leads. The problem that many companies face is that these conferences are often filled with other businesses which have the same aim.

Unless a company focuses on standing out, attendees are likely to ignore their booth and head to competitors. This is why many companies invest in conference video production in a bid to stand out from the crowd.

Before the Conference Begins

It is likely that a company exhibiting at a conference or trade show will be excited to show off their products and services to potential leads. While hands-on demonstrations can be used at conferences, this isn’t always ideal. Not only does it take time, but there are plenty of products and services which can’t be demonstrated in a trade show environment.

A company that invests in Orlando Conference Video Production can have videos prepared before their show to help drive booth traffic. These videos can demonstrate several different things that can help to increase sales including:

Video Production Company Orlando Florida

Conference video production of demonstrations can also help to free up the staff members of the booth. Rather than the staff members being constantly involved in product demonstrations, they have a lot more time to answer any questions that booth attendees may have. This ensures a far better chance of obtaining sale conversions, or at least generating more qualified fresh leads. Remember; people love companies they are working with to be attentive.

Demonstrations of the product or services

Many companies will benefit from practical demonstrations of their product or service. In many cases, it simply isn’t practical to demonstrate certain things at a conference. When people are interested in a product or service, they want it to be shown. It helps them get a feel for what a product or service can accomplish. A professionally produced demonstration video is far better than listening to a salesperson offer their sales pitch.

There may also be instructions of the video, or for more basic conference video production, some key shots of the product or service. It just provides something a little bit more visual that will catch the attention of conference attendees.

AIChE Conference Highlights – The Global Home of Chemical Engineers

Customer testimonials

There is nothing better than getting a real-life testimonial from customers that have used a product or service. A conference video production company such as Orlando based, Vibrant Media Productions, will work with clients to capture their valuable testimonials. These can be utilized for all different types of marketing on websites and social media, long-after the show has ended.

People can listen to what they are saying. They can hear how it has benefited somebody’s life or business. There is no salesman spiel here. It is somebody saying that something being sold genuinely works. You can’t put a price on customer testimonials. They are often the element which pushes a potential lead into becoming a buyer.

“I worked with Vibrant Media Productions in Orlando recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are true professionals, easy to work with are highly creative in their suggestions to their clients.

I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were. Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

JLL Academy – Highlight Film

Amber JenkinsPartner & Executive Producer–Snap Productions

“We needed a film crew to shoot video interviews at a trade show in the Orange County Convention Center. I found Vibrant Media Productions in a Google search for video crews in Orlando. They were at the top of the search for obvious reasons. I did some poking around and nothing that I found came close to the quality of their content/professionalism, so we hired them!The process of scheduling, planning, shooting and invoicing (online) was painless. Their on-site presence and demeanor is highly professional, while at the same time down-to-earth and very easy-going. The quality of their work is excellent, their creative input and suggestions are spot-on, and they are a joy to work with! Will definitely not hesitate to call them up for future shoots!”

Joshua LaabsOperations Manager - North America–TransUnion

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency Trader–Rob Booker LIVE

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP! ”

Video Testimonial Interview from Jed

Jed AyresCEO of IGEL Technology–IGEL Technology

“Vibrant Media Productions was excellent to work with! They were on time, professional, and produced several awesome customer testimonial videos for us. We will definitely engage them again for future projects!”

Paula GwynChief Marketing Officer –Coretek Services

“Vibrant Media Productions is an outstanding example of how a business should be run. Do what they say, say what they do. Flexible, friendly, compassionate, understanding, and patient are just a few ways to describe each member of the Vibrant team.

During an unforeseen challenge in the middle of a seemingly normal project, the Vibrant team performed with the utmost professionalism and found creative solutions to our ever-changing issues. The quality of the final product is second to none and towers above the competition. A true first-class experience.”

Jeff FeigeVP of Systems Engineering–IGEL Technology

How to capture and display video during the show

During the conference, a company will want to have several different displays which shows the footage that they prepared in advance. It is important the video is edited properly by a professional video production company, because it is these edits which will catch the attention of people walking by. The team at Vibrant Media Productions specializes in fully edited conference promo videos that draw immediate interest from attendees walking by.

Some companies may wish to have different videos on their display. One display could be focused on pulling in trade show attendees. These videos should always have quick edits and cuts. Dynamic videos really help to catch somebody’s attention. Once the person has been reeled in, a second screen a company runs may have a far more slower-paced video which will introduce the person properly to the product or service that is being showcased.

All videos with dialogue should have subtitles. Not only can they be read from further away, which means more likely to catch attention, but trade shows can be quite noisy environments and a company needs to do absolutely everything in it’s power to ensure that booth attendees are able to get the right message from the videos being shown.

Editing shouldn’t just end at snappy cuts and subtitles. Proper trade show video production will up the brightness and contrast, often beyond levels a person may be used to. This is because it is the brighter videos which catch people’s attention. The whole aim is to get initial eyes on the video, and the well-produced video should do the rest of the work in ‘making the sale’

Record attendees

Some companies will find it useful to have their video production company record people that attend their booth. This is footage that can be used in various marketing materials later on. It can even be edited into future trade show videos and promos. There are a lot of places where a company can use their booth’s popularity to drive interest in their products and services.

Client Testimonial – Conference (Keynote Speaker)

Trade show video production will increase leads and sales

If a company can attract people to their booth at a trade show, a lot of the work for generating business will be done. The hardest element of being at a trade show is generating the initial booth attendees. Hiring a professional trade show video production company can pay off in dividends. Professionally produced video will instantly take a company’s booth above most of the others in the room. Quality videos will lead to better leads, which results in more profitable sales

Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high Conference Video Production projects that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video marketing strategy started!