Properly utilizing a green screen
Shooting against a green screen is important when making corporate interview videos because it offers a great deal of flexibility. In case you have to shoot in different locations, it can save a lot of time and provide consistency. It also provides an opportunity for branding (corporate colors and logos can be added in during editing). Our team here at VMP is very well versed in properly setting up, lighting and editing green screen interview videos.
Setting up on location
Shooting on location is preferred by many companies because it gives them a better opportunity to showcase their products and processes. Setting up on location requires attention to many things, including professional lighting, cameras, and audio.
If you have to set up outdoors, your production team will have to consider factors like the position of the sun and how to power the equipment. A professional production company is better placed to handle all of the logistics involved in setting up on location.
Adding B-Roll footage during editing
B-roll is footage (your office, smiling employees, signage, etc.) that you can cut to when someone is talking. In a corporate interview video, it can help reduce monotony, make the video more engaging, and provide a lot of complementary information. Professional video producers can help you by selecting and inserting the proper B-roll footage into your interview video to make it more engaging for your viewers.