Final video awarded Gold Davey Award for Automotive Commercial
Partnering with RideNow Powersports, the team at Vibrant Media Productions (VMP) took on the task of creating high-end video content in just one day.
Not only was the shoot a success, but the results speak for themselves. The videos have been showcased at EverBank Stadium on the jumbotron in Jacksonville, FL and were also awarded a Gold Davey Award competing in the same class as Kia, Toyota, and Chevrolet. In addition to this award, we also secured a Telly Award in the Automotive commercial category.
With a short timeline and challenging weather conditions, the VMP team pulled out all the stops with our talented crew.
Company Profile: RideNow Powersports
- Established in 1983
- One of the largest powersport dealerships in the US
- Over 55 locations nationwide
- Driving innovation in powersports
Objectives
- Launch a new video ad campaign
- Create content for EverBank Stadium Jumbotron and other platforms
- Showcase powersport vehicle products
Services
- Pre-Production & Creative Concepting
- Talent Sourcing
- On Location Production with full production crews
- Hair & Makeup
- Social Media/Marketing Content (cutdown versions, behind the scenes, etc.)
- Custom Lighting Setups Pre-Planned For An Array Of Sets and Looks
- Full Service Editing of Final Deliverables (color grading, sound design, voiceover, etc.)
Pre-Production & On Location
Typically, a shoot of this scale would require at least two days of on-location production, Vibrant was able to pull it all off in just one day. Pre-planning and storyboarding were key to a smooth shoot, despite extra challenges caused by inclement weather.
Providing end-to-end support from concepts and ideation to final deliverables, Vibrant and RideNow were able to form a true partnership in a short period of time.
Editing & Post-Production
Vibrant’s production and editing teams were there to create dynamic videos that would get high engagement at EverBank Stadium and other platforms.
The goal was to be innovative, creative, and deliver content that would show powersport vehicles in a social and unique way.
“From start to finish, our experience with Vibrant was nothing short of exceptional. The crew was not only incredibly talented but also displayed unmatched professionalism throughout.
Without a doubt, I highly recommend their services to anyone in need of top-tier media production.”
RideNow launched their full digital ad campaign with plans to continue partnering with Vibrant for future projects.
The RideNow team prides itself on an innovative, energetic brand voice, and Vibrant delivered award-winning content. Now these ads are continuing to be featured across digital platforms underscoring RideNow’s commitment to pursuing excellence.
The partnership between Vibrant and RideNow also got national recognition for being awarded a Gold Davey.
We also secured a Telly Award win for Automotive in local TV.
The announcement was picked up by several news outlets, including the Associated Press, and gave RideNow additional exposure during their digital campaign launch.
Award Winning Florida Video Production & Photography Company
