Rollins College’s Empowering Good Project.
Creating powerful video content to advance programs supporting small and diverse nonprofits
Company Profile
Project Objectives
Services
Introduction:
Rollins College came to Vibrant Media Productions to promote its Empowering Good initiative in partnership with Orange County, Florida, the Edyth Bush Institute for Philanthropy and Nonprofit Leadership, and the Crummer Graduate School of Business at Rollins College. The initiative is aimed at educating small and diverse nonprofit leaders across Orange County to understand the business mechanics of running a nonprofit.
Vibrant Media was tasked with creating video content to optimize the Empowering Good website, provide an overview of the program, capture testimonials, and creating educational modules for program participants over a 6+ month period.
Our Approach:
The Vibrant team was on location at Rollins College to capture the press conference announcing the Empowering Good program from the start. The team also conducted interviews with high-profile community leaders explaining the impacts of the program. From capturing B-roll to producing testimonials and interviews, every piece of footage had the mission and story of the program in mind.
Rollins College also took advantage of Vibrant’s in-house studio to record educational modules for the Empowering Good program. It was fully customized with lighting and a green screen background to meet the specifications of the client. The space was also fully outfitted with a private green room for the Rollins team to conduct business and give feedback on the modules being recorded.
Finished Product
By working with Vibrant Media Productions, Rollins College has been able to raise awareness of the Empowering Good initiative along with its partnerships with Orange County, Florida, the Edyth Bush Institute for Philanthropy and Nonprofit Leadership, and the Crummer Graduate School of Business.
The program website has been optimized with new video content so applicants can get a better understanding of the program and how it can help their nonprofit.
Most importantly, the mission and story of the program was captured in a succinct, thoughtful video with high production value. Now, Vibrant will be continuing its work with Rollins College to create new educational modules, video testimonials of participants, and more.