Social media has quickly become one of the most effective mediums for reaching a wide audience. Videos have proven to outperform other types of content across many different social media networks. Companies can use different types of videos to boost engagement and drive sales. Here is a look at the best types of videos your company should be using on social media:
“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.
Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”
“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.
As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”
“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.
I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”
“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.
We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”
“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.
I would recommend this production studio to anyone for projects great or small.”
“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.
Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”
“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”
“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”
“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”
Interview and Q/A social media videos are highly informative, and you can use them to answer common questions about your brand or to provide useful information about your brand in a format that is straightforward and engaging. You can create interview videos where key members of your company discuss wide-ranging topics, including new products and processes, the brand’s take on major emerging issues, and the future prospects of the brand. Company executives can use interviews as an opportunity to outline the vision of the brand, and to convince the viewers that they too can be a part of that vision by supporting the brand.
Tutorial and Quick How To videos:
These videos can show things like the proper way to use a company’s product or the best way to use a company’s service. They are very popular with social media users—in fact, close to one-third of all people who search for videos online are looking for how to’ videos.
There are many advantages of creating tutorials for your products or services. For starters, when prospective buyers see and understand how your product or service works, they are more inclined to use it. Second, having tutorial videos can help reduce the need for customer support— there will be fewer people calling or emailing you asking questions about how to use your product if there is a step by step guide readily available on social media.
Another advantage of creating social media video tutorials is the fact that most people prefer to watch videos rather than to read instructional manuals. Also show and tell’ is a highly effective way of conveying information, and it makes it a lot easier for your customers to understand how to use your products. Tutorial videos help to build trust between your company and the customer, which in turn helps to boost sales.
Contests, Giveaways, and Promo Deals:
Social media platforms are perfect for posting videos that bring attention to your existing promotions, to invite your audience to take part in contests or to hand out giveaways.
This strategy can be even more effective if you take your time to choose the right social media platforms for your videos. Some simply drive more organic growth than others, and you can see this quite clearly from the data provided by experts and summarised in the following Databox graph.
Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality social media videos that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video marketing strategy started!
It’s possible to use text content for your social media contest, but the text doesn’t drive engagement in the same way that video does— most people don’t have the patience to read the rules of your contest, but they are more likely to participate if they see a fun video that explains what your contest or promotion is about.
Social media users love fun and exciting contests, and they are highly likely to share contest videos with their friends and family— which is why, out of most types of company videos that you can make, contest and promotional videos are among those that are highly likely to go viral.
Many prospective customers tend to toy around with the idea of using a product or a service, and in many cases, a social media contest video can provide them with the inspiration they need to make the first move towards becoming real customers.
5 Things That Great Corporate Videos Accomplish