One of our most comprehensive projects included a 10-video contract from TBC Corporation (TBC), an automotive tire mega merchant, and parent company of brands such as Sumitomo, Midas, and many others.
For over 65 years, TBC’s worldwide operations have spanned across the wholesale, retail, and franchise sectors.
With over 3,000 service centers operating under multiple best-in-class brands, TBC is one of the most trusted tire and automotive sources.
For this project, we were tasked with producing SEO-rich and evergreen video content that will continue to remain relevant long after its initial upload date.
The videos covered a wide array of topics, from step-by-step instructions on how to change a tire, to the differences between all-season, all-weather, winter, and snow tires.
These short-form videos are designed to assist in answering users’ search-engine queries, and work to reinforce TBC’s authority on all things tire-related.
By continuing to build consumer trust and brand recognition, these videos will assure a continued ROI for TBC.
To ensure our clients receive the best experience possible, we incorporate more than just video into each of our media solutions.
In addition to on-location shoots, in-studio filming, and stock footage incorporation, each of the 10 video projects for TBC also included an in-house writer who provided the scripts for each video.
Through our all-inclusive approach, TBC was able to rely exclusively on Vibrant to fulfill each of the necessary components of a successful video project