The importance of Commercial Real Estate Video Production in today’s market
The commercial real estate market is more competitive now than ever, and owners lose a lot of money sitting on unoccupied multi-family units, office spaces and other mixed-use properties. Many potential renters, leasers, and buyers are now doing their research online by watching commercial real estate videos. If you want to stay competitive today as a commercial real estate agency, you should hire a commercial real estate video production company to create high-quality videos for your listed properties. Here are the main reasons why producing high-quality real estate videos should be part of the marketing materials for your commercial properties.
Prospective buyers and renters prefer videos because they provide more details and useful information in a quick fashion compared to photos, articles, and other types of content. When you have commercial real estate videos produced by a reputable video production company, you give your viewers a chance to take a virtual tour of your property, and this gives them a better sense of the space they want to purchase. Customers are always looking to narrow down their list of commercial properties before they make site visits, so if you don’t have a video to boost your property’s appeal, many customers will skip over your listing during the research stage.
Videos are becoming one of the most effective marketing mediums
With the rise of fast and always connected devices (smartphones, tablets, laptops), people are increasingly relying on video content when doing research before making purchase decisions. Today, the average person is likely to watch several online videos before even looking at a property in person. It goes to reason that buyers would want to see a video before making a decision on something as important as a commercial property. Recent data shows that 2 thirds of consumers are more likely to purchase a product if they watch a video about it. In the past, commercial real estate agents may have gotten away with posting a few pictures of their commercial properties on their websites, but in today’s digital world, that will not suffice. You need to invest in commercial real estate video production if you want to attract serious buyers or renters.
Videos help sell properties faster & provide some of the best ROI of any type of advertising
Decision makers tend to shy away from commercial real estate video production because of the false perception that it is too costly. The truth is that in many areas (including commercial real estate), video advertisements and promos have better returns on investment compared to nearly all other types of advertising. Commercial real estate videos reach larger audiences, and they help sell properties much faster. If you invest in high-quality videos and you ensure that they are placed in the right content environment (e.g. in popular real estate websites, sponsored ads, etc.). The cost of producing a commercial real estate video is minor compared to the losses that companies incur while managing dormant properties.
Real Estate Showreel
In some cases, one commercial real estate video may be used to sell multiple commercial properties (for example in office buildings where different floors or units have similar layouts), so video production ROI can be extremely high in many cases.