Total brand campaign created and launched on expedited timeline.
Telly Gold Winning Commercial:
With multiple versions delivered for TV broadcast, streaming, & web ads
Creating a large-scale advertisement that will be seen both nationally and internationally is a huge task, but imagine only having a 10-day turnaround to get it concepted, planned, shot, edited, fully approved for TV/web, and launched internationally.
That’s the situation the ThreatLocker team found themselves in when they came to Vibrant Media Productions.
From pre-production to final deliverable, the Vibrant team shrunk down a typical (30-45) day commercial timeline to get this campaign launched successfully. This has resulted in multiple award wins including a Gold Telly Award.
- Experts in cybersecurity protection
- Headquartered in Orlando, FL
- Top 100 fastest growing companies on G2
- Protecting 40k organizations
Objectives
- Build scenarios for multiple “employees” that are relatable office scenarios
- Create content for online, out-of-home, social, digital, and TV ads
- Launch both national and international ad campaigns
- Showcase cybersecurity protection products/services
Services
- Pre-Production & Creative Concepting
- On Location Production with full crew
- Editing team on expedited timeline (1 week) with multiple editors dedicated to project
- Custom Motion Graphics
- Animation with 3D Motion Tracking
- Commercial Photography
- Prop sourcing
- Custom Set Design & Dressing
- Voiceover Talent Sourcing and Directing
- Hair & Makeup for multiple professional talents with different looks
Large scale usage of our images on an international level
*Photography by our lead photographer, Paul Bostrom
Pre-Production & On Location
With only days to create a concept and plan for this campaign, the Vibrant team got to work location scouting and planning shot lists/transitions to make the general ideas provided by ThreatLocker into a concrete, attainable reality.
Vibrant assembled our 10+ person crew to ensure multiple camera coverage, lighting and grip, commercial photography, set dressing, and hair and makeup.
Behind The Scenes:
Editing & Post-Production
The ThreatLocker commercial was shot in only one day, with all commercial photography for billboards also completed the same day.
Vibrant’s production and editing teams were then tasked with getting 15, 30, and 60-second commercials created within a week to meet ThreatLocker’s deadline for a large-scale media buy on an international level.
The project involved extensive collaboration with the marketing team from ThreatLocker team to nail down their exact vision for the final ad. This was largely accomplished through the planning, direction, and execution from the dedicated Vibrant team, despite the short timeline for everything.
“ Everything looks incredible! It’s now live on TV and across multiple billboards.
We fully appreciate your team getting this fully produced within the very short timeline. It’s awesome and the feedback has been amazing! ”
With the final deliverables created immediately after the shoot, ThreatLocker was able to launch their ad campaigns on schedule (1) week following production.
Billboards with the commercial photography images were up in a matter of days locally on billboards, in total there are 25+ physical/digital billboards across Florida with our imagery.
Additional creative uses they deployed for our images include fully wrapped busses, side of buildings (Kia Center) and even at MCO airport on the security trays.
Fully independent digital and TV ad formats were also launched without delay, multiple versions including: (60, 30, 15, 10 second commercials)
Telly Award Winning Commercial
We are thrilled to announce that we have won a prestigious Gold Telly Award for Threatlocker campaign. This high honor recognizes the creativity, hard work, and dedication of our team in fully producing an outstanding piece of work.
We are incredibly proud of this achievement and grateful for the opportunity to showcase our talents on such a respected platform.
Award Winning Florida Video Production & Photography Company
