How Video Marketing Helps Your Overall Marketing Strategy

Every company today should be investing in video marketing because more and more people prefer video content over other forms of content. Very few people would read text content if they had a chance to get the same information from a video.

It’s estimated that by 2021, 80% of all web traffic will be video (Cisco Study), so as you can imagine, people spend a lot of time watching videos online. Here are some ways video marketing will help your companies marketing strategy.

Videos greatly helps boost website and social media conversions

Videos convey more information within a shorter time span than other forms of content, which is why they are so effective at boosting conversion. They are also very effective at getting people’s attention, which means that people are more likely to understand the message you are trying to pass across if you use a video. With videos, you can visually showcase your product/service, which makes it extremely easy for people to get to know how it works and why they need it.

Part of the reason videos increase conversion is that they keep site visitors engaged for much longer than other forms of content. The fact is that the longer people stay on your site, the more likely they are to purchase your product or subscribe to your service. If you have marketing videos on your site, they can help reduce the bounce rate.

Amazingly, market research shows that if you have a marketing video on your page, your conversion rate can go up by between 27% and 46%!

“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.

I would recommend this production studio to anyone for projects great or small.”

Mary MadingProject Manager–Mitsubishi Hitachi Power Systems

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.

Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”

Vincent E. BonazzoliPrincipal–Family Estate Planning Law Group

“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.

I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”

Behind the Scenes Video from ABC Companies Commercial Shoot

Maria IorioMarketing Director–ABC Companies

“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.

Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

Amber JenkinsPartner & Executive Producer–Snap Productions

“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.

As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”

Video Testimonial Interview from Jed

Jed AyersCMO of IGEL Technology–IGEL Technology

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.

We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency –Rob Booker LIVE

“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”

Monica PepicelliSenior Marketing Director–Blue Prism, Ltd.

“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”

Jeremy CabalonaCreator Development Strategist at Twitter–Twitter, Inc.

“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”

Joe SabatiniOwner–Festivals of Speed (Luxury Motorsports and Lifestyle)

Previous Next

Videos build brand trust

Trust is the most important thing that every company and brand should aim to gain from their target audience. When you create a professionally produced marketing video, it instantly instills trust in your audience in a number of ways. For starters, the fact that you are investing time and money and working with professional videographers to showcase and explain your product, and the fact that you are willing to teach your audience how to use your product or service, shows that you have confidence in the viability of whatever product you are promoting.

Orlando Video Production Company - Vibrant Media Productions

When you put out videos that are informative, you also come across as an authority on the subject that you are discussing, so people put their trust in you when you recommend certain products or services. People also tend to trust your brand more if you tell a compelling brand story, and you can use professionally produced marketing videos to do that.

When you use visual elements in storytelling, you come across as more trustworthy, because much of human communication is nonverbal, so it helps if your audience can see you. You can use body language (gestures, facial expressions) and tone of voice to connect with your audience so that you can earn their trust. Marketing research shows that when the narrator featured in the marketing video conveys a friendly personality, viewers will trust the brand more.

Videos can be shared and repurposed

The great thing about videos is that they can be shared on social media and plenty of other platforms to reach an even broader audience and to round out the marketing funnel. Professional videos are more versatile than all other forms of content. You can use them as stand-alone content, or to complement other forms of content within your marketing strategy, such as blog posts, case studies and more.

You can add videos to pages and posts in order to add extra depth to products and services. You can link to them in email campaigns in case you need to expand and add more details onto topics that you have discussed in your emails. You can even edit them and reuse them across a wide variety of mediums. The important thing to remember here is that the video you have created should be optimized for the platform on which it’s to be posted so as to maximize engagement and boost conversion. The video team at Vibrant Media Productions specializes in delviering their videos in various formats/layouts for platforms such as Facebook, Instagram, Twitter, etc.

Marketing Video Example: (Porsche Driving Experience)

Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality marketing videos that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video marketing strategy started!