Big brands today are leveraging the power of video marketing to drive more sales every quarter. Why has video marketing taken off so quickly?
The rise of today’s high speed and always connected internet makes videos easy to stream across every medium. And professionally produced videos can pack a powerful punch by conveying quality information in the shortest period of time.
“Vibrant was quick, flexible, and willing to work in a fast-paced environment. We first started working with them in Orlando at a conference and have now flown them all over the world to capture video content in Germany, Austin, Las Vegas, and California.
As a CMO who’s been doing marketing for over 20 years, I’ve never found a better group to work with. I highly recommend VMP!”
“I first found Vibrant merely by a search on Google as we were struggling to find a consistent, talented, and professional video company to go hand in hand with. We were blown away with how all their hard work has turned out.
I have never seen a production company turn consistently amazing work around as fast as they do. Work with Vibrant and you won’t be disappointed!”
“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.
We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”
“Professional, fast, high quality, and flexible would best describe Vibrant Media’s work. Whether a large project or a small one, they throw the maximum amount of effort into it and produce the best high quality content.
I would recommend this production studio to anyone for projects great or small.”
“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.
Their team demonstrated total professionalism, attention to detail and gave great input during the filming process. They were great about asking clarifying questions of the interviewees, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with VMP and have already referred them to several colleagues.”
“I worked with Vibrant Media Productions in recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are professionals, easy to work with and talk to…and are highly creative in their suggestions to their clients. I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were.
Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”
“My team loved working with VMP’s team at our event (Playlist LIVE). Very professional, high quality work and flexible with last minute changes in our event. We highly recommend working with them on your next project and we will use them again in the future.”
“I was extremely impressed from the very start with this team! I found them to be flexible, creative and willing to go the extra mile to make sure everything is as promised. They definitely exceeded our expectations.”
“VMP has done amazing work for Festivals of Speed! They always capture all of the best aspects and key moments at our events. Their entire staff are very easy to work with and the quality of the content they produce sets them far apart from any company we have ever worked with in the media production industry.”
By nature, humans respond better to videos than to text content because our brains are designed to process images much more efficiently than text. Also, unlike other forms of content, videos utilize both auditory and visual faculties, and this makes it easier for our brains to process whatever information is being conveyed.
For these reasons, it’s much easier to pay attention to a video than it is to read text content. Many brands already understand this concept and they are already investing in video marketing, don’t be left behind.
Videos are sharable:
Videos can inform an audience:
Explaining your product or service gives you better control of the messaging and educates your target audience at the same time. Through video marketing, you can let your customers know what’s special about your products, why your brand is better than its competitors, and what they can do if they want to make a purchase.
If you don’t put out your own marketing videos, people will have to rely on other forms of content, or on third-party video content to form opinions about your products and services, and that is not ideal. Through video marketing, people will become more aware of your brand, and this will increase sales.
Showcasing features or use cases also allows consumers to become experts and help pass information about your product or service to others. Even today, word of mouth is still important when it comes to increasing sales, and the more people know about your product, the more they’ll be able to share information with others and to vouch for it to their friends and family.
Developing Your Video Marketing Strategy