VMP Interview Process

Video interviews express information in a way that no email or white paper ever could. The genuine and candid nature that these one-on-one interviews convey often resonates with the viewer on a personal level. Whether it’s for a client testimonial or a CEO’s internal or external messaging campaign, a video interview is an extremely powerful tool you should have in your marketing toolkit.

Often, however, the interview’s subject may be hesitant to appear on camera. Public-speaking anxieties, nervousness, and increased perspiration are common obstacles one must overcome. When an individual is the focal point of camera, lighting, and audio equipment, these challenges may seem insurmountable. Fears of stumbling over one’s words or saying something foolish rise exponentially, especially when the interviewee knows his or her every word and action is being recorded.

So How Do You Quell Interview Fears?

The solution to this all-too-common stage-fright problem is actually quite simple. Moreover, this method is so effective that even the most camera-shy person will look forward to their next interview! For us, what has proven to be the best strategy to getting the subject to relax and open up is taking a “less business, more conversation” approach to the interview. Speaking with an interviewee as one would a friend has shown, time and again, to relieve the anxieties and pressures often associated with speaking publicly.

What Sets the VMP Interview Process Apart from Others

Companies who work with us have told us that our interviews are personable, and that during the interview, we’re able to extract “everything they have to give” from whoever is in front of the camera. In addition, those we interview are extremely happy to have gone through the process, even if they displayed pre-interview jitters.

Catapult CEO Interview

Before the interview, we send a list of questions along with interciew tips/suggestions that the subject can use for preparation. This list will have both generalized questions, and also customized prompts specific to the company or individual being interviewed. This personalized approach helps the subject know what to expect, and often times will lead to a follow-up interview.

Client Testimonial – Armin Fink (CEO of Fath Components, Inc.)

“Vibrant did an excellent job in putting together promotional videos highlighting our organization and the services we provide. We were so impressed by their professionalism, efficiency, and the high quality of their work.

Their team came out to our site to capture footage, made all the staff members and customers being interviewed feel comfortable, and put together a highly impressive final product within 10 days of shooting. You can tell this is a company that cares about what they do and the product they deliver! Would highly recommend.”

Nicole SilverioMarketing Lead–University of Central Florida

“We’ve hired Vibrant and re-hired and re-hired them again – because they’re unbelievably good at capturing the true vibe of our events, connecting with our clients, and finishing ahead of schedule and on budget.We’ve flown them to our events around the country rather than find a local team. We’ll never use anyone else.”

Video Testimonial Interview from Rob

Rob BookerEvent Organizer & World-Renowned Currency Trader–Rob Booker LIVE

“I worked with Vibrant Media Productions in Orlando recently and I have to say, not only did they meet my expectations, they truly exceeded them. The principals are true professionals, easy to work with are highly creative in their suggestions to their clients.

I’ve worked with many companies that offer the same services as VMP, but never a company that was as thorough, detail oriented and timely as they were. Thanks so much for helping to make our event a success! The footage is amazing! Above and beyond service.”

JLL Academy – Highlight Film

Amber JenkinsPartner & Executive Producer–Snap Productions

“From the very first conversation with Alex all the way through the final editing process, our firm has been nothing but impressed with Vibrant Media Productions and their commitment to excellence.Alex and his team demonstrated total professionalism, attention to detail and gave great input during the filming process. During the interview segments that were filmed, they were great about asking clarifying questions of the interviewees so that the resulting video segments were as crisp as possible, giving us great soundbites to use in our promotional materials. The end product was exactly what we wanted. We look forward to our next opportunity to work with Vibrant Media and have already referred them to several colleagues.”

Vincent E. BonazzoliPrincipal–Family Estate Planning Law Group

Because of how comfortable subjects can be during our interviews, they often speak at length about topics, even when prompted with a question of only a few words. This wealth of information presents us with a great opportunity. We are able to edit even the most loquacious testimonial down to its most important content. Additionally, we transcribe each video, word-for-word, to ensure access to those who are hearing impaired.

For an additional cost, we also have hair and make-up artists on staff to ensure the interviewee looks their best! This added level of confidence will facilitate an even more relaxed conversation, resulting in a more sincere interview.

What Can VMP Do for You? An IGEL Technology Case Study (375+ Client Interviews / Testimonials Recorded)

So, whether you are a CEO/CMO looking to film in-house material for the year, or are seeking to professionally record a testimonial about your product or service, video interviews are essential. We can assure you that the impression you have about video interviews, or even being interviewed, will change from hesitation to excitement.

Martin Aquatic – Green Screen Interviews (Company Re-Branding Project)

UBC Pharma – Corporate Interviews

Orlando Video Production Company, Vibrant Media Productions specializes in producing truly dynamic inteview videos that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video marketing strategy started!