Wallaby Windows:
Launching a national rebranding campaign showcasing the
benefits, process, and values of the company
"Brand Anthem" was successfully delivered before deadline & has been effectively marketed by their teams
With a recent company-wide rebrand and need to showcase its new image, Wallaby Windows was looking for a video production agency they could trust. The goal was to highlight the company’s dedication to its customers, the value of its products, and the easy installation process.
Vibrant Media Productions was able to deliver a brand anthem video and work closely with the Wallaby team through the entire creative process. Everything from pre-production and ideation to on-location production was handled by the VMP team.
Company Profile
- Experts on window/door installations and replacements
- Headquartered in Melbourne, FL
- Offers franchise opportunities nationally and is a rapidly growing company
- Licensed and insured with a “No-Pane Guarantee”
Objectives
- Launch a national rebranding campaign to accelerate their growth and company image
- Provide Filming Locations To Client With Specific Layouts/Styles
- Efficiently manage production spanning several days and various locations across Florida, overseeing the direction of talented actors.
- Create unique content for online ads, brand recognition, and general marketing
- Build up an evergreen databank of company media assets that can be repurposed for different platforms
- Utilize premium video/photo content to showcase company values, customer service and installation processes
Services
- Pre-Production & Creative Direction
- Storyboarding & Script Development
- Social Media/Marketing Content (cutdown versions, etc.)
- On-location productions supported by our dedicated production crews.
- Custom Lighting Setups Pre-Planned For An Array Of Scenes
- Directing & Managing Professional Talent On Sets
- In Studio Production With Talent (Teleprompter)
- Full Service Editing With Assigned Project Manager & Editing Teams (color grading, sound design, etc.)
Pre-Production
The Wallaby Windows team came to Vibrant Media with several ideas for this project. With the help of the VMP production team, a collaboration began to narrow in on the specific scope of the project to deliver exactly what Wallaby wanted.
Once the overall idea was settled, the Vibrant team got to work on creating storyboards to capture the shots and storyline needed for the branding videos. This helped organize the shooting schedule to ensure everything would be captured efficiently.
On Location Production
Even Hurricane Nicole couldn’t stop Vibrant from delivering an incredible experience to Wallaby Windows. Our dedicated crew braved the stormy weather in Melbourne, FL, racing against the clock to capture every shot on the extensive storyboards. Despite the challenges posed by the oncoming hurricane, we never lost sight of our goal: providing the best possible result for our client.
Over the course of multiple shooting days in different cities/locations, we were able to use creative angles and lighting tricks to showcase their high-quality windows and inspiring messaging.
In Studio
Vibrant also worked the Wallaby Windows team to an in-studio shoot day (at Vibrant’s HQ) to finish all final pickup shots needed for the explainer videos. This allowed us to capture all the final pickup shots required for the explainer videos, ensuring that Wallaby achieved the precise look and feel they desired to bring their content to completion.
Our commitment to delivering exceptional results gave Wallaby the exact look and feel needed to finalize their content.
Final Deliverables
Wallaby Windows came to Vibrant Media Productions with a very clear goal: to create a high-production branding video and to create evergreen media assets to launch nationally.
Simultaneous to the video production process, the Vibrant team captured still images to be used across Wallaby’s social media and marketing platforms.
With the new video/photo content, the company’s branding has a clear, consolidated message to continue their expansion with more franchises in different cities and also gain name recognition with new customers.
Award Winning Florida Video Production & Photography Company
