What Goes into a Great Product Video?

Successful product videos all incorporate some of the same principals. By providing context, cinematic visuals, compelling stories, catering to a specific demographic and with a little personality, any product video can be truly great. Let’s take a deeper look into what goes into a successful product video campaign.

Product Video Provide Context

When it comes to product video production, informing the audience about the details and uses of the product is key. The number one priority should always be to highlight the main benefits of the product so that the target audience frames it as something that can help them and has a place in their lives. What that means is that a product video should show a relatable and real-life scenario in which someone might need or use the product. That way, the video will have no problem effortlessly achieving its aim.

Show And Tell

A product video can be flashy, artistic, fancy and creative. In fact, that may appeal to a large part of the audience. However, that should not overshadow the product. Viewers always need to know what you are selling. If they’re confused about what the product is, they might not be keen on becoming customers. On the other hand, merging both artistry and clearly-defined concept together ensures that the audience gets the perfect blend of a video they want to watch and certainty about a specific product.

Product Videos Help Tell A Story

When people are looking at a product video, they want to know the technical aspects of the product just as much as they want to know the people behind it. A great product video not only talks about what you’re selling but about your brand as well.

After showing customers why your product is worth buying, it should show why buying from you is a good decision. That can be done by positioning you as a caring business, the top performer in your industry or even a growing business that’s taking the industry by storm. Whatever your story is, it can be the deciding factor in whether or not your audience decides to buy from you.

BlueBird Turf Products Promo

Giving your story an emotional or inspiring context is a good way to give your product video more resonance. It can help customers feel that they are not just buying your product, but they’re also becoming part of that story. That can be an excellent motivator for them to not only buy from you now but to remain loyal to your brand and spread the word about it.

“We needed a professional corporate video turned around quickly. Chris and the Vibrant Media Productions team squeezed us into their packed schedule and helped bring our vision to life, exceeding our expectations in the process. If you’re looking for a reliable video production company, use VMP. You won’t be disappointed.”

Erika LiodiceMarketing Communications Manager–Campus Works

“We had a more than amazing experience with Vibrant Media Productions! They created a TV commercial for us that is airing all over the state of Florida on ESPN, Fox News, and more. In addition to the TV Commercial, they created an additional cinematic commercial that we will utilize in online advertising.The entire experience was highly professional and the quick turnaround time for everything was unbelievable. We look forward to many future projects with VMP!”

Nicole AkawiSenior Marketing Director–Shoot Straight

“In an effort to help build video content on the web site for ACSM’s Health & Fitness Journal®, I hired Vibrant Media Productions this spring. Chris and Alex did an amazing job working with the journal’s editors, authors, and staff. They arrived on time, kept interviews moving per the schedule and were very helpful at putting everyone at ease with the filming process. They offered valuable insights and suggestions along the way to ensure the best footage was captured. The end product was better than initially envisioned. I’d highly recommend Vibrant Media Productions.”

Lori TishEditorial Services and Web Manager–ACSM Health & Fitness Journal

“Vibrant Media Productions was hired to produce three videos for our landing page on our website to cover the different areas of my business. This project was a key component in building brand awareness and an important element in our overall marketing campaign. Their expertise in video production along with insight and helpful suggestions completed our vision in a timely manner.”

Sophia DennisExecutive Director–Capital Indeed Investment Group

Catering To The Target Audience

This is a trick used by bands when they go on tour. They make sure to shout the name of the city they’re playing in. While you may or may not be doing geo-targeting, finding a way to cater and connect with your audience is a good way to capture their attention.

Whatever geographical area or demographic you are targeting, tailoring your product video to them can make them feel like you relate with them. That obviously means a video that performs better and results in higher conversions.

Orange Juice – SKU Product Video (Catapult Print)

Injecting Personality

A product video is a massive opportunity to showcase your brand’s personality. This works for all types, from event videos to promotional videos. It’s a wonderful way to show what you’re all about and how you stand out from your competitors. Often times, prospects who are torn between two businesses eventually go with the one that has more personality because it appeals to them more. Whatever your brand’s identity, this is the time to show it.

Orlando Video Production Company, Vibrant Media Productions specializes in producing ultra-high quality product videos that are concise and have high-sharability on any platform. Contact us today for more information on how you can get your video marketing strategy started!