Why Business Video Production is Important

Business video production, or more commonly known as corporate video production, is one of the fastest-growing segments in the video production industry today. It is easy to see why with more and more companies utilizing business video production in both their sales and marketing efforts. Corporate videos play an important role in communicating with customers and helping them make purchasing decisions. But, business video production also goes beyond sales and marketing by being an instrumental tool in training employees as well. Videos are one of the most profitable and versatile tools for companies of any size. Let’s take a look at just some of the reasons why companies need business video production today more than ever.

Building Trust

The most important factor that drives conversion and sales is trust. Developing trust between brands and customers should be an objective on its own. The entire concept of marketing is to build trust and create a long-term relationship with clients. When you provide your audience with useful information, they will be attracted to your brand and more likely to make a purchase.

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Some customers may be skeptical about buying a certain product or service. Especially when it relates to a more niche market or a potentially unknown brand. Promotional videos can be used to give them some assurance. Creating videos in a conversational manner allows customers to have a sense of individual approach. These videos show that your brand is authentic enough to invest time and money into explaining and teaching them about a product or service.

Conversions and Sales

The biggest reason for making use of videos as a marketing strategy is that videos have the ability to convert more customers. According to recently conducted research, 71 percent of marketers say that the conversion rates of videos are greater than other marketing content. Additionally, 85 percent of clients are more likely to buy a product after viewing a product video. Even including a video on the landing page of your website can boost conversion by 80 percent!

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Marketing Videos are Memorable

Videos can be used to pass more information to potential customers when compared to using other means of communication. A good business video production company can help create a truly memorable video. Utilizing different cuts of the same video in various forms helps solidify a brand’s message or pitch across multiple platforms. This can include things such as email campaigns, social media, or dedicated micro-sites. Lots of people now prefer videos as a source of information before making purchasing decisions. In fact, about 90 percent of transmitted information to the brain is visual and people retain 80 percent of visual content compared to only 20 percent of text content.